The Indonesian film industry is standing at the edge of a new era. Global platforms are paying
closer attention, local audiences are demanding stronger stories, and the government is beginning to treat film not just as entertainment, but as cultural infrastructure.
Recent announcements from Netflix and the Ministry of Culture signal a clear message:
Indonesian cinema is no longer an emerging scene. It is an ecosystem in the process of being
refined.
For studios like Viking Sunset Studios, this moment matters.
Netflix and the Shift Toward a Sustainable Film Ecosystem
Netflix’s renewed commitment to Indonesia goes far beyond content acquisition. The platform
has positioned itself as a long-term partner for Indonesian filmmakers, supporting not only
finished films, but the people and processes behind them.
Through screenwriting fellowships, creative camps, and talent development programs, Netflix
continues to invest in storytelling quality and production readiness. These initiatives focus on
fundamentals: narrative strength, technical discipline, and creative clarity, elements that define
films capable of traveling beyond borders.
Equally important is Netflix’s collaboration with local industry bodies to improve production
standards. The development of national production safety guidelines with the Indonesian
Producers Association (Aprofi) reflects a growing emphasis on professional, ethical, and
sustainable filmmaking practices.
This approach aligns with a larger global expectation: great films are not only measured by their
visuals, but by how responsibly they are made.
Government Support: Film as Cultural Strategy
On the national level, the Indonesian government, through the Ministry of Culture, has
reinforced its commitment to filmmakers. Deputy Minister Giring Ganesha has emphasized
film’s role in shaping Indonesia’s cultural identity and international image.
Government support comes in several concrete forms. One of the most impactful is assistance for
international exposure. When Indonesian films are selected for global festivals, the state provides
backing to ensure filmmakers can participate and compete on the world stage.
In parallel, the government is strengthening talent pipelines through script development
programs, workshops, and national talent management initiatives. These efforts aim to ensure
that the growth of Indonesian cinema is supported by skilled, well-prepared creatives—not short
term hype.
The message is clear: sustainability starts with people.
Where Viking Sunset Studios Stands
At Viking Sunset Studios, we believe this shift is long overdue.
Strong cinema is built at the intersection of story, structure, and responsibility. As the industry
matures, studios are no longer judged solely by output, but by process, collaboration, and long
term vision.
Netflix’s ecosystem approach and the government’s cultural strategy validate what we stand for:
films that are carefully developed, ethically produced, and emotionally grounded.
As expectations rise, so does opportunity. Studios that invest in disciplined development,
intentional storytelling, and professional production standards will define the next chapter of
Indonesian cinema.
The Road Ahead
Indonesia’s film industry is no longer asking whether it can compete globally. The question now
is how well it can sustain growth while preserving creative identity.
For filmmakers, producers, and studios, this is a moment to step forward, not just creatively, but
structurally.
At Viking Sunset Studios, we see this as an invitation to build cinema that lasts.
More info mail us at info@vikingunsetstudios.com
